The search engine I built and shut down
Earlier this year, I built a website called Find That Wine because I had a very specific itch.

In Norway, where I am from, wine is centralized through Vinmonopolet. That comes with a long list of political, cultural, and practical tradeoffs, but from a consumer perspective it has one very convenient side effect: discovery is easy. If you want to know whether a wine is available, who imports it, what it costs, and where it can be picked up, there is only one obvious place to look.
Denmark, where i currently live, is different. There is no wine monopoly. The market is more open, more fragmented, and in many ways more exciting. Independent shops, small importers, niche webshops, auction platforms, and specialist stores all coexist. That is part of what makes the Danish wine scene interesting. But it also makes discovery harder.
If you are looking for a specific producer, vintage, grape, region, or bottle, you often end up searching shop by shop. You might check one webshop, then another, then a few importers you remember from Instagram, then a private marketplace, then maybe a PDF price list somewhere. If you are lucky, you find what you were looking for. If you are not, you never know whether the wine was unavailable or whether you simply searched in the wrong place.
Find That Wine was my attempt to solve that problem.


Pic by Håkon Broder Lund